Deplorable

Deplorable

Bold. Unbothered. Built different.

This one ain’t for the faint of heart — it’s for the outlaws, the hard-working patriots, the ones they tried to cancel but couldn’t keep quiet. Deplorable is raw masculinity bottled up and turned loose.

It opens with smooth, smoky sandalwood and warm vanilla, the kind of comfort only earned through calloused hands and long days. A clean thread of lavender runs through the middle — not soft, just sharp. Balanced. Like a man who knows when to speak and when to stand his ground.

Then it gets dirty — deep patchouli rises from the grit, dark and earthy, anchoring it in the real. And finally, oud rolls in like distant thunder — rich, dangerous, unforgettable.

This is the scent of backroads and barrel fires.

Of loyalty, legacy, and never backing the hell down.

Deplorable:

Because being real ain’t offensive. It’s American.

Forged from the grit, heart, and persistence of James O’Rear.